Certificate in Basic principles of Marketing
This Certificate introduces you to Basic principles of marketing and elements of marketing analysis: customer analysis, company analysis and competitor analysis. It also familiarizes you with the elements of the marketing mix (product, pricing, promotion, and placement/distribution).
You will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, marketing has always been on the consumer.