Marketing & Sales

Learn Marketing while Conversating

Marketing & Sales

Marketing can be learned in a single day! But it’s hard to Master in a whole life. (Phlip Kotler)

Marketing is crucial in all aspects of our society and economy. The Marketers create a relationship with the customers and implement tools of marketing, such as product design, distribution networks, promotion, and provide attractive value packages.
Marketing stimulates research and create new ideas resulting in innovative goods and services. It provides a choice among products, while satisfying the customers which results in fuller employment, higher incomes and high living standards.
An effective marketing system is important to the future of all the nations. Following certificates introduces the essential concepts of marketing, such as the key concepts, methods of analysis, strategies and tactics involved in marketing, critical to managing profitable customer relationships in today’s dynamic, challenging and connected environment.

 

Specialization Courses

 IES offers four specialization courses in Marketing & Sales. 

Certificate in Sales Promotions

 

This Certificate focuses on stimulating consumer action. Students learn practical, well established promotional techniques and how they can be mixed and matched to fit a specific situation. Moreover it helps to understand the techniques to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability and visibility using media and non-media marketing communications.


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Certificate in Advertising

 

Certificate in Advertising will make you learn about advertising and marketing principles as well as how to create and manage media campaigns. This Certificate includes training in the legal, ethical, and social responsibilities of advertisers, as well as ways to engage and communicate with clients and target audiences.Certificate prepares you for a successful career in the client service area of the advertising, marketing and communications industry.


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Integrated Marketing Communications

 

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions have its own mix of communications tools.


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Certificate in Basic principles of marketing

 

This Certificate introduces you to Basic principles of marketing and elements of marketing analysis: customer analysis, company analysis and competitor analysis. It also familiarizes you with the elements of the marketing mix (product, pricing, promotion, and placement/distribution). 
You will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. 


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